Dilip chhabria's DC: S

Dilip Chhabria's firm DC Designs has launched the DC S sports car under it's own brand at the Auto Expo 2008. The DC S is an inhouse design and has a 3 litre V6 twin turbo engine which belts out a stomping 440 bhp @ 6100 rpm. This power lends the DC S with a a high power to weight ratio which enables it to accelerate to 100 kmph in 3.7 seconds and hit a top whack of 300+ kmph. DC's design expertise is world renowed and he has been involved in designing prototypes for the likes of Aston Martin etc and has also been making body kits which are retailed in the domestic Indian market. According to Chhabria the newly designed 'S' sports car will bear the DNA of a Ferrari or Lamborghini with similar supercar performance. From its looks it certainly plays the part.

All this at what price, only Rs. 25 lakh, that's make it one of the cheapest super cars in the world. The low price is not entirely a good thing as certain areas of the DC-S have been neglected. Note in the picture of the interiors the under dash area and the pedals appear crude and utilitarian, not fit for a car like the DC-S. Also the bonnet release lever looks like it has been taken from the Maruti 800. Lets hope DC fixes these odd issues in an otherwise great looking car. Only 200 cars would be made annually, each customized for the owner. Service centres are being set up in select metros for after sale service of these affordable sports cars.

DC will homologate the product and launch it in the domestic and certain overseas markets investing Rs 60 crore into the venture. The company plans to source critical parts like engines, transmission, suspension and the brake system from various global manufacturers but will develop the chassis, body frame and lighting indigenously along with the cars design. DC hopes that there would be a substantial latent demand for such a product and at this price making the 'S' a success and enabling DC to enter into the niche car business under its own brand.

Dilip Chhabria's Dc: Ambierod

An investment of a lifetime know-how, a desire to be a class apart, a philosophy that causes disruption, a statement that will set the precedent for the industry to follow…. That’s Dilip Chhabria’s Luxury Car Ambierod … a dream truly personified, and an Indian designer to create history in the world of car design, with several firsts to his credit.

Driven by his passion to build something unique that will redefine Luxury, India’s ace car designer Dilip Chhabria (popularly known as DC) will soon bring to the world Ambierod. The Ambierod will be unveiled at the 9th Auto Expo in New Delhi. Infact, Ambierod’s unveiling will be a big-ticket aspect that Auto Expo would have ever witnessed.

Ambierod is sure to create history. It’s a perfect confluence of Luxury, Technology and of course drop-dead gorgeous Looks. There has never been a car designed so evocatively and is totally futuristic and perhaps exceeds the best in the world.

Ambierod is an intelligent, retro futuristic car that has been designed from the iconic Ambassdor. Its bound to create a Disruption and a flutter in the market place and will change the way the cars are perceived to be designed… Ambierod’s unveiling will be a defining moment in the Indian Automobile Industry. It has the design and development input of 50,000 Man Hours. DC’s obsessive & overwhelming passion for designing cars makes him do it.
“In keeping with the brawn and brain design philosophy of the car, it was only fitting that someone like Sanjay Dutt unveils the car at the Auto Expo on 10th January at 4pm”, smiles Dilip Chhabria.

Ambierod - Key Features

DC’s philosophy of creating designs that strikes an emotional chord are apparent in the car. The car has been designed using the advanced digital mapping process, which ensures a class leading accuracy and quality of fidelity. While having an Indian identity of an Ambassador, the looks are a takeoff and inspired by the American Hotrods and beyond. On the outside, pure nostalgia. On the inside, pure luxury.

1. It’s a real world car with .85mm steel body in white, with hydro pneumatic suspension and 3-seat configuration.
2. Large powered Gull Wing doors, 22-inch wheels, all lend an immensely masculine visage coupled to a V-12 engine.
3. Ambierod has interiors like that of a first class Jet Liner.
4. The IP (Instrument Panel) has an advanced ‘carputer’, which automates the driving functions using satellite navigation system.
5. Ambierod has 3 LCD TV screens, varying from 10 inches to 19 inches, and has the facility of internet mobility and videoconferencing. Music and movies can be had on demand. There are live engine sensors, which updates on the engine rpm, fuel capacity, efficiency etc.

The car has a leg space of 4 feet that gives a wide room feeling. Infact, the rear seat is king sized that can be converted into A 180 degrees LUXURY BED, like in a 1st class of a Jet Airplane. The car has a rear vision door camera and Xenon and Led lighting and Mood Lighting.
Many of the above features are also first in the world!

All in all, it is a luxury car, which combines shocking looks from outside, with European luxury within, and a car, which in many ways, surpasses the best in the world.

Dilip Chhabria also plans to start the DC College of Designs in August 2009 on the outskirts of Pune.

The luxury segment is the fastest-growing category in India with a growth rate of 26% in 2007. Chhabria has been quoted in a report saying that the custom-design vehicle market is experiencing a boom with Indian customers ready to spend about Rs.4-Rs.6 million ($100,000-150,000) for a custom-designed car, while customers abroad are willing to pay more than Rs.10 to Rs.20 million ($254,000-500,000).

About Dilip Chhabria:

Dilip Chhabria is today one of the most celebrated automobile designers in India and has his fan following across the globe. He has to his acclaim a distinction of designing 600 unique cars in 14 years a world record by any standards. His design studio DC Designs in Pune is the country’s most advanced design studio and currently employs 350 engineers and technicians.