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Wednesday, January 16, 2008

Dilip Chhabria's Dc: Ambierod



An investment of a lifetime know-how, a desire to be a class apart, a philosophy that causes disruption, a statement that will set the precedent for the industry to follow…. That’s Dilip Chhabria’s Luxury Car Ambierod … a dream truly personified, and an Indian designer to create history in the world of car design, with several firsts to his credit.

Driven by his passion to build something unique that will redefine Luxury, India’s ace car designer Dilip Chhabria (popularly known as DC) will soon bring to the world Ambierod. The Ambierod will be unveiled at the 9th Auto Expo in New Delhi. Infact, Ambierod’s unveiling will be a big-ticket aspect that Auto Expo would have ever witnessed.

Ambierod is sure to create history. It’s a perfect confluence of Luxury, Technology and of course drop-dead gorgeous Looks. There has never been a car designed so evocatively and is totally futuristic and perhaps exceeds the best in the world.

Ambierod is an intelligent, retro futuristic car that has been designed from the iconic Ambassdor. Its bound to create a Disruption and a flutter in the market place and will change the way the cars are perceived to be designed… Ambierod’s unveiling will be a defining moment in the Indian Automobile Industry. It has the design and development input of 50,000 Man Hours. DC’s obsessive & overwhelming passion for designing cars makes him do it.
“In keeping with the brawn and brain design philosophy of the car, it was only fitting that someone like Sanjay Dutt unveils the car at the Auto Expo on 10th January at 4pm”, smiles Dilip Chhabria.


Ambierod - Key Features

DC’s philosophy of creating designs that strikes an emotional chord are apparent in the car. The car has been designed using the advanced digital mapping process, which ensures a class leading accuracy and quality of fidelity. While having an Indian identity of an Ambassador, the looks are a takeoff and inspired by the American Hotrods and beyond. On the outside, pure nostalgia. On the inside, pure luxury.
1. It’s a real world car with .85mm steel body in white, with hydro pneumatic suspension and 3-seat configuration.
2. Large powered Gull Wing doors, 22-inch wheels, all lend an immensely masculine visage coupled to a V-12 engine.
3. Ambierod has interiors like that of a first class Jet Liner.
4. The IP (Instrument Panel) has an advanced ‘carputer’, which automates the driving functions using satellite navigation system.
5. Ambierod has 3 LCD TV screens, varying from 10 inches to 19 inches, and has the facility of internet mobility and videoconferencing. Music and movies can be had on demand. There are live engine sensors, which updates on the engine rpm, fuel capacity, efficiency etc.



The car has a leg space of 4 feet that gives a wide room feeling. Infact, the rear seat is king sized that can be converted into A 180 degrees LUXURY BED, like in a 1st class of a Jet Airplane. The car has a rear vision door camera and Xenon and Led lighting and Mood Lighting.
Many of the above features are also first in the world!

All in all, it is a luxury car, which combines shocking looks from outside, with European luxury within, and a car, which in many ways, surpasses the best in the world.

Dilip Chhabria also plans to start the DC College of Designs in August 2009 on the outskirts of Pune.




The luxury segment is the fastest-growing category in India with a growth rate of 26% in 2007. Chhabria has been quoted in a report saying that the custom-design vehicle market is experiencing a boom with Indian customers ready to spend about Rs.4-Rs.6 million ($100,000-150,000) for a custom-designed car, while customers abroad are willing to pay more than Rs.10 to Rs.20 million ($254,000-500,000).

About Dilip Chhabria:

Dilip Chhabria is today one of the most celebrated automobile designers in India and has his fan following across the globe. He has to his acclaim a distinction of designing 600 unique cars in 14 years a world record by any standards. His design studio DC Designs in Pune is the country’s most advanced design studio and currently employs 350 engineers and technicians.

3 comments:

Anonymous said...

I visited the auto expo, i didn't think this will be a hit. But the car features explanation in this blog are nice.

Anonymous said...

I think the car will hit b'coz it is looking like a different model. Its combination of some cars we can say.

Anonymous said...

U have done a fabulous,awesome, mind blowing work.